Real outcomes

What changes when the operating system is installed.

All case studies are anonymized. Outcomes are real. Timelines are representative of typical engagements.

Note: Client details are anonymized to protect confidentiality. If you want to speak with a past client directly, I can make an introduction on the Clarity Call.

RevOps · CRM Rebuild

RevOps Cleanup

Fast-growth SaaS · £7M ARR · 28 person team

Context

Fast growth, pipeline unclear, lead quality inconsistent. The founder was spending 3+ hours a week pulling data that still didn't add up. The sales team had no shared definition of what a "qualified lead" meant.

What we did

  • — Defined lifecycle stages and agreed definitions across team
  • — Rebuilt CRM stages and fields to reflect actual process
  • — Set routing rules and SLAs for lead handoff
  • — Installed weekly reporting cadence and conversion dashboard

What changed

  • — Decision speed around pipeline and hiring
  • — Handoff clarity between marketing and sales
  • — Leadership confidence in the numbers
  • — Fewer dropped leads and chased follow-ups

Result: Clear visibility + faster follow-up + fewer dropped leads. The founder got 3+ hours a week back—and the numbers finally matched reality.

Fractional COO · Operating Rhythm

Operating Rhythm Install

Tech-enabled services · £10M ARR · 42 person team

Context

Founder bottleneck across all decisions. 14+ recurring meetings per week with no clear owner. Execution was reactive—fires everywhere, priorities reset daily. Team was executing hard but not in the same direction.

What we did

  • — Audited meeting load and killed/consolidated 60%
  • — Installed weekly operating rhythm with priority stack
  • — Built decision log and accountability map
  • — Created weekly scorecard for exec team

What changed

  • — Founder freed from 60% of recurring decision load
  • — Team executed with greater autonomy
  • — Visible priorities meant fewer surprises
  • — Monthly planning became useful rather than theatrical

Result: Reduced founder load + more autonomous execution. The team moved faster because they knew what mattered—without needing to ask.

What founders say

In their words

"Within 4 weeks we finally had clean pipeline visibility and weekly execution rhythm."
Founder, SaaSSeries A · £8M ARR
"Our CRM went from chaos to a real operating tool. The team actually uses it now."
MD, Tech ServicesScale-up · £12M ARR
"Decisions stopped bottlenecking at the founder. That alone changed the company's velocity."
CEO, B2B PlatformGrowth stage · £6M ARR
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